Dark and Lovely recently celebrated the launch of their newest line, Au Naturale. The packaging (shown) features a modern pop of color – plastic bottles and jars have shiny orange caps.

Grammy Award nominated singer and songwriter Marsha Ambrosius, author Nikki Walton and VH1’s DJ Amanda Seales all attended the launch party at Arena in New York City.

Guests were given “curl consultations” from the SoftSheen-Carson Style Squad at one of the several Curl Stations in the venue, which were stocked with the Au Naturale line.